Post Automation Templates

Building a post automation from scratch means deciding the trigger, the reply, the DM layout and the follow-up before you’ve seen one working. The template gallery skips that: nine ready-made post automations, each already wired for one common job, waiting for your post and your copy.

Opening the gallery

Click + New automation, then Browse templates at the foot of the dialog — it’s labelled 16 ready-made automations. Switch to the Basic tab to see the ones that open in the simple automation editor rather than the Flow builder.

The Basic tab. Each card names its type at the foot — Post, Story or Chat automation

Every card is labelled at the bottom with the automation type it creates, and the search box filters all 16 at once. Thirteen templates sit under Basic: the nine post automations below, three chat automations that answer keywords sent straight to your inbox, and one story automation.

The nine post templates

Template	What it does	Built on
Auto-DM from comments Popular	DMs anyone who comments on a post or reel	Comment-to-DM
Grow followers from comments Popular	Asks the commenter to follow you before it sends the content	Ask to follow
Auto-DM on all posts and reels	One automation covering every post and reel on the account	Post selection
Auto-DM on next post or reel	Arms itself and waits for your next upload to publish	Post selection
Collect email/phone from comments	Asks for an email or phone number before it hands over the content	Collect email and phone
Auto-DM when someone shares your Post or Reel	Replies when someone sends your post to their own inbox	Share triggers
Re-engage with follow-up message	Sends a second message on conditions and time delays to people who went quiet	Follow-ups
Auto-DM from comments with an opener message	Sends a short greeting with a button first, then the real content on the tap	Opener message
Auto DM product link carousel	Sends up to ten clickable links in a single swipeable message	Carousels

Scroll for the rest — the counter at the foot tells you how many of the 16 are showing

Which one to start with

Auto-DM from comments is the baseline. Everything else on the list is that automation with one thing added, so it’s the one to open if you want to understand the editor rather than just ship something.

Pick a more specific template when the shape of the campaign is already decided:

• Running the same offer across your whole feed → Auto-DM on all posts and reels
• Launching something tomorrow → Auto-DM on next post or reel, set up before you upload
• Building a mailing list, not just clicks → Collect email/phone from comments
• Growing the account rather than the list → Grow followers from comments
• Sending several links at once → Auto DM product link carousel

The opener template is worth a look

Auto-DM from comments with an opener message exists because a cold DM with a link in it often lands in message requests. Sending a greeting with a button first gets the recipient to interact, which moves the conversation into the main inbox before your link arrives.

Making a template yours

A template opens as an unpublished draft with a placeholder name and a Draft badge, so nothing goes out while you edit. Work down the editor:

1. Point it at a post. The Post card is the one thing no template can guess. Templates that say all posts or next post have already made this choice for you — check it’s the one you wanted.

2. Set the trigger words. Templates ship with generic keywords. Replace them with the word you’ll actually tell people to comment, or switch the trigger type to any word or intent match.

3. Rewrite the message. Placeholder copy reads like placeholder copy. Replace it, put your real link in, and use {{username}} where a name belongs. Then add variations so a hundred people don’t all receive the identical message.

4. Check the steps the template added. An opener, a collect-info step or a follow-up arrives pre-wired with its own copy and conditions — read those too, not just the main message.

5. Publish, then test from a second account. Comment your own keyword and watch the DM arrive. It’s the only check that covers the whole chain.

Templates are also worth reading

Opening a template close to what you want and looking at how it’s assembled is the fastest way to learn the editor — which steps were added, in what order, and what each one is for. You can close it without publishing.