Send Message Node: Layouts and Content Blocks
This is how your flow actually talks to people. Add the node, pick a layout, and write the message in the panel on the right.
Content blocks
Section titled “Content blocks”One node can send more than one thing. + Add more content blocks stacks another block underneath the first, and they go out in the order you stacked them.
| Block | Sends | Use this for |
|---|---|---|
| Text | A simple text message | Welcomes, quick replies, instructions |
| Text with buttons | A message + action buttons | Menus, FAQs, guided conversations |
| Card with image | One image + title + subtitle + buttons | Product highlights, promos, announcements |
| Carousel | Multiple scrollable image cards | Catalogs, multiple offers, step-by-step content |
| Attachment | An image, video, voice note or PDF | Lead magnets, guides, demos |
| Collect user info | A prompt for email, phone or any custom field | Lead gen, registration, onboarding |
Personalising the message
Section titled “Personalising the message”Type {{username}} to drop in the recipient’s Instagram username. It shows up
in the editor as a blue Username chip, and each contact sees their own
handle. A text block holds up to 850 characters, counted for you under the box.
Add the node → pick your layout → fill in the content → connect to the next step.
Waiting for an answer
Section titled “Waiting for an answer”Collect user info is the one block that pauses the conversation: the node shows Waiting for Email from contact and holds until they reply. That’s why it gets its own Next step handle — Then carries on immediately, Next step runs once the answer is in.