When it comes to setting up your Instagram DM automations inside LinktoDM, Triggers are
where the magic begins.
Triggers tell LinktoDM when to jump into action—whetherit’s replying to a comment, reacting to a story, or sliding into someone's DMsat just the right moment.
And don’t worry, setting them up is ridiculously
easy.
You get two simple but powerful trigger choices for both Post/Reel Automations
and Story Reaction Automations:
1: Any Word Trigger
If you want to keep it simple and respond to any comment or any story reaction, this is
your go-to.
When you choose “Any Word” trigger, LinktoDM will send out your preset DM
the moment someone comments anything on your selected post or reel—or reacts to your
story, no matter what emoji they tap.
Perfect for:
- Building engagement on reels
- Running Instagram giveaways (Example: "Comment anything to enter!")
- Turning casual story reactions into meaningful DMs
Real Example: Someone comments “Love this 🥰” on your new product reel → LinktoDM immediately
DMs them a thank-you message plus a special offer link.
2: Specific Word Trigger
Want to be a little more selective about who gets a DM? Specific Word Trigger has your
back.
Here, LinktoDM sends your automation only if a comment includes a keyword you
define. No keyword, no DM.
Perfect for:
- Gathering qualified leads ("Comment INFO to get more details!")
- Running secret giveaways ("Only those who comment VIP get the special code!")
- Saving time by filtering out general chatter
Real Example: You set “price” as the trigger word. Someone comments “What's the price for
this?” → LinktoDM sends them an instant DM with the product pricing and checkout link.
Best Practices for Using Triggers
Here’s how the pros use triggers without getting shadowbanned or spamming their audience:
- For mass engagement (giveaways, launches): Stick to Any Word Trigger. Cast a wide net.
- For targeted marketing (sales, lead gen): Use Specific Word Trigger to only engage hot prospects.
- Always test your trigger before going live. (Seriously—drop a comment from your second account or have a friend help. Better safe
than confused.)
- Use simple keywords for specific triggers. Words like "info," "price," "book" are perfect. No long phrases.
- For Story Automation: "Any Word" works best because most story replies are just emojis or quick one-word reactions.
- Keep your tone casual inside your auto-replies. Instagram is a relaxed platform. You don't want your DM to feel like a formal email f rom 1999.
- Don't over-trigger. Set reasonable limits inside LinktoDM to keep your comment section and account healthy.
