Published April 15, 2025
How to Sell Products on Instagram Using DM Automation
By Suraj Kiran
Instagram is a powerhouse for e-commerce, with millions of users shopping directly from the
platform. If you want to sell products seamlessly, DM automation can help turn curious followers
into paying customers effortlessly. In this guide, we'll explore how you can use an automated
messaging system to boost sales using Instagram DMs, referencing the Sell Products template.
Why Use Instagram DM Automation for Sales?
Instagram DM automation allows you to:
In this guide, we’ll walk you through setting up chat automation using the Sell Products template to make selling on Instagram easier and more efficient.
- Provide instant responses to potential buyers.
- Share product details and links automatically.
- Streamline the buying process for customers.
- Increase engagement and sales without manual effort.
In this guide, we’ll walk you through setting up chat automation using the Sell Products template to make selling on Instagram easier and more efficient.
1.Create a New Chat Automation
Navigate to the Chat Automation section and click on “Create New Chat Automation.” This will
allow you to set up a new response system for your Instagram DMs.
2. Select the "Welcome" Template
Choose the Welcome template from the list. This template is designed specifically for
selling products by guiding users through categories and providing them with direct purchase
links.
3. Add a Trigger for Product Inquiries
To make your automation work effectively, add relevant triggers—these are the keywords
that will activate your automated response. Examples include:
- “Buy”
- “Price”
- “Order”
- “Shop”
- “Purchase”
Add Product Categories as Options
To make shopping easy, list your product categories so customers can quickly find what they
need. For example:
💄 Beauty Products
👗 Clothing & Fashion
👠 Shoes & Accessories
You can format this as a button selection so users can just tap on their preferred category.
💄 Beauty Products
👗 Clothing & Fashion
👠 Shoes & Accessories
You can format this as a button selection so users can just tap on their preferred category.
Add Product Links for Each Category
Once users select a category, they should receive product recommendations with direct links
to purchase. Example:
🔗 Beauty Products: [Insert link]
🔗 Clothing & Fashion: [Insert link]
🔗 Shoes & Accessories: [Insert link]
This makes it super easy for followers to shop without the hassle of searching for products.
🔗 Beauty Products: [Insert link]
🔗 Clothing & Fashion: [Insert link]
🔗 Shoes & Accessories: [Insert link]
This makes it super easy for followers to shop without the hassle of searching for products.
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